Netflix and Spotify Reportedly in Talks for Music Events Partnership
The programming could consist of a music awards show or live concert series
Netflix is reportedly in talks with Spotify to partner on several music events.
Streamers unite:
As per the Wall Street Journal, the Netflix-Spotify collaboration could result in a music awards show or live concert series.
There are also talks of celebrity interviews and “shorter-turnaround” documentaries.
The discussions come as Spotify is experimenting with expanding its video content.
Netflix’s other music moves:
Netflix is rebooting classic talent show Star Search, with an added musical focus.
It is also debuting its new show, Building the Band, week commencing July 7.
Hosted by Backstreet Boys’ AJ McLean, it features musicians auditioning to join a new band – but the contestants will not see each other until their first rehearsal.
As per Digital Music News, Jeff Gaspin, who acquired The Voice for NBCUniversal, is heading up Netflix’s search for the “next great music competition show.”
He is also looking to expand Netflix’s unscripted content.
Netflix
Spotify
AJ McLean
Backstreet Boys
Jeff Gaspin
NBCUniversal
Star Search
Building The Band
The Voice
Streaming Platform Diversification
Platform Investment In Content Creation
Brand Music Partnerships
Streaming Platform Competition
Major Brands Entering Music
Cross-Platform Streaming Partnerships
Brand Partnerships
Joint Ventures
Music Documentaries
Video Creator Deals
Music Competition Shows
United States
Sweden
👋 Disclosures & Transparency Block
- This story was written with information sourced from Digital Music News and The Wall Street Journal.
- We covered it because it signals a music-focused collaboration between two streaming giants.
