Secret Sounds Co-Founder Jessica Ducrou Launches New Touring Business

Australian promoter Untitled Group has teamed up with live industry veteran Jessica Ducrou to launch a new touring business, Black Peach.

The business:

• In a statement, it was announced that Black Peach will “focus on delivering international touring artists across Australia, complementing Untitled’s pipeline of global talent through its flagship festivals and tours.”

The main players:

• Ducrou co-founded Secret Sounds Group (SSG) in 2016, growing it into one of Australia’s biggest live event promoters.

• Secret Sounds was responsible for festivals such as Splendour in the Grass, Harvest Rock and Falls Festival, while also operating Secret Sounds Touring, Village Sounds booking agency, The Triffid venue in Brisbane, and other ventures.

• Live Nation Entertainment bought a controlling stake in SSG in 2016.

• Ducrou departed the company in June 2024.

• Untitled Group is a Melbourne-based independent music and events collective responsible for festivals such as Beyond the Valley and Pitch Music & Arts, as well as management and booking agency Proxy.

What they said:

• Nicholas Greco, Untitled Group Co-Founder and Managing Partner: “We’re honored to be working alongside someone as respected and experienced as Jess. Her contribution to the Australian live music landscape is something we’ve long admired.”

• Jessica Ducrou: “I’m super excited to partner with Untitled Group, contributing to their already impressive touring roster of artists. An amazing company that I have admired greatly from afar, I am very much looking forward to collaborating with Nick and the team who share a like-minded passion for artist development, bold ideas and innovation. Good times ahead!”