Big Machine Rock is a Nashville-based rock imprint of Big Machine Label Group, founded by Scott Borchetta. The label specializes in genre-defying rock acts with influences spanning country, alternative, and metal. In May 2025, HYBE America sold Big Machine Rock to Gebbia Media, with Borchetta continuing to oversee operations. The label's roster includes Daughtry, Badflower, Sammy Hagar, and Olive Vox.