He enters the new position after serving as Head of A&R at Atlantic Records Benelux

The A&R exec was instrumental in signing creators such as Duki, Trueno and more

The news comes as the global creators’ rights organization turns 100

UMG makes money moves, M.I.A. sues Kid Cudi & Doja gets catty with Elon.

The exec will oversee operations across the entire region

The exec brings more than 25 years’ experience in brand-building

The appointment follows the streaming platform’s UMG remix deal

Appoints Taz Sharp as Director of Artists & Events, EMEA